Innovation often springs from the most unexpected places. For Kloud, it began at the kitchen sink.

Our founder, Lisa, like many, found herself habitually hiding her dishwashing liquid, embarrassed by its packaging. This moment of insight sparked a question: Why should we compromise on design for something we use daily?

Lisa saw an opportunity to elevate an everyday essential. She envisioned a product that would seamlessly blend effectiveness with aesthetics, a dishwashing liquid that people would proudly display in their kitchens.

This vision became Kloud.